Marketing Announcement – 2019 IIDA Awards
C-West Proud To Be Named Winner Of The 2019 Global Shop Product Design Competition
|Calgary, Alberta – C-West Custom Fixtures (C-West) is pleased to announce that it was selected as the winner in the Fixtures category in the 2019 GlobalShop Product Design Competition. IIDA (The Commercial Interior Design Association), a globally focused design association presented the award for the new and innovative product, the Fragrance Fixture, that has the potential to revolutionize the perfume sample market.
The award was in recognition for fixture design which respects the customer experience, the integrated technology (Paperscent), and the brand and product (Juliette Has a Gun). The Fragrance Fixture cuts consumption of testing bottles by 6 times, providing increased recovery on brand’s tester investment. Bottles are stored within the fixture to prevent any damage or theft while still providing the customer with a free sample to promote sales. Scent spray in the air is reduced by 90%, improving air quality in the retail environment. Interaction with the scent strips triggers video, sound, and customer engagement (winning tickets, coupons, etc.).
“Receiving the Fixtures award from IIDA was especially meaningful for C-West,” said Founder and President, Anita MacKenzie. “As a premier provider of fixtures and custom design in North America, our mandate is to be on the cutting edge of providing our customers with leading edge and innovative products that will allow them to stand apart from their competition.”
“Entries to GlobalShop’s Product Design Competition demonstrate how products can disrupt traditional retail spaces and transform the customer experience,” said IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA. “We are pleased to honor products, manufacturers, and designers that recognize the power of commercial product design.”
C-West designs and manufactures retail and commercial fixtures, specializing in single fixture roll-outs and complete store programs. With our high standard of craftsmanship and expertise, combined with a strong tradition of cabinetmaking, our focus is to create merchandising systems that increase ROI and meet the needs for each and all our customers, strategic vendors, and communities we serve.