• Scheels Shoes on Bench
  • Scheels Shoes
  • Scheels Shoes Overview
  • Scheels Shelving
  • Scheels Panorama View
  • Scheels Store Overview
  • Scheels Concept and Digital Rendering
  • Scheels Chair

Taking A High Fashion Retail Environment From Concept To Completion

The Opportunity

The Store Development Team at SCHEELS needed to develop a new high fashion concept for their Women’s Footwear Department. SCHEELS, a leading Sporting Goods retailer located throughout the Midwest and in business since 1902 is a destination shopping experience with the highest quality of customer service and sales associates.

Our Task

C-West was invited by the Store Development Project Leader to present a “Pitch” for the entire Ladies footwear concept from perimeter wall fixturing to floor racks and tables to seating options and décor.

The Solution

We worked closely with the Project Leader to gather information on merchandising needs as well as architectural and inspirational details learning about their business.  Our Creative team brainstormed and provided drafts for feedback to ensure we were working in a direction that matched the high quality of standards provided to SCHEELS Customers.  We developed a full Women’s Footwear Department including floorplans, 3D renderings and material sample boards.  We met at Head Office to present our Full Department concept to the Store Development team.

The Results

The new concept was launched and we continue to work with the team on projects.  We have a relationship that we value and are proud to be a part of the SCHEELS team.

Over an 8 week period, we developed a full Women’s Footwear Department including floorplans, 3D renderings and material sample boards. 4 stores launched with the new concept in 2014.

Anita MacKenzie
C-West Custom Fixtures

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