Why Store Design Matters
Good Design is like a great suit — Everyone takes notice.
No matter what industry you’re in, design — the look and feel of your retail location, restaurant or place of business — is an important tool to help you hook customers with a great first impression.
This can mean gaining an edge over your competitors and standing out amongst the thousands of other retailers. That’s why it’s extremely important to invest in a visually pleasing well-designed business and brand presence.
“A retail store’s design shapes the way an audience relates to your business, and any company, no matter the size, can benefit from using design as a primary vehicle for brand expression” says Michael Battler of C-West.
Eye-catching visuals will set you apart and should be relevant to your brand and attract your target audience and increase customers.
One of the questions most often asked is what is the ‘One Thing’ (Silver Bullet) about my store’s visual merchandising and display that will give me the biggest return on investment (ROI)? As any experienced retailer will tell you, it’s never just one thing, it’s how well you execute the total store design to meet your customers’ needs.
Store Planning Makes a Big Impact on Your Bottom Line
One key component of the physical store experience (beyond the right product, time, price & service) that can have a big impact on the bottom line is how well your store fixtures deliver an ROI. For example, just as you would expect specific productivity results from a sales associate in the form of a sales quota, store fixtures should provide an ROI accountable to sales per square foot, gross margin, inventory turns and units per square foot that justify their investment and use of space.
One of the best illustrations of store planning is creating a devision between sections to improve traffic flow.