Portfolio / Burberry

Burberry (cosmetics by Coty) asked us to create a complete shop-in-shop experience that would deliver their luxury brand experience within the Market Mall Hudson's Bay in Calgary, Alberta.


 

Burberry is a global luxury brand that has grown from it's origins as a clothing company dedicated to protecting people from British weather in 1856. Burberry's offerings have expanded into clothing, bags, scarves, accessories, shoes, fragrance and cosmetics.

C-West has a professional relationship with HBC (Hudson's Bay Company), often working with them to create retail spaces or prepare retail environments for featured vendors. C-West was working with HBC when the team at Burberry realized that C-West could help them create their shop-in-shop.

The concept for the space required 1 back wall with 2 counters with storage as well as countertop displays. The project went from concept to completion in 7 months - 12 weeks of that was production.

Special features of this project:

  • Coordinating global approvals for all designs and finishes
  • 3-D acrylic logos
  • Custom gold mirror
  • Custom lighting
  • Custom countertop display for fragrance
  • Custom angled display

C-West Project Managers played an integral role in the project - working with teams in both Canada and Paris - to ensure Burberry brand standards were adhered to and that the luxury brand experience was brought to life here in Calgary.